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on 11 January 2014
This is a great book for B2B Marketers. However, the'A-Z' title and description about 'generating leads' is slightly misleading.

The text is a great up-to-date description of tools for B2B Marketing, offering realistic advice guidance for both new and seasoned marketers.
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on 16 November 2013
Provides a holistic view for B2B marketing. Great ideas for SEO and social media particularly. If you are launching a new site or starting with social media it is well worth it, before launching anything!
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on 28 January 2015
The item did not arrive
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