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Customer reviews

3.9 out of 5 stars

on 8 February 2013
For sure it's all been done before, that however doesn't mean the execution on this album isn't good. The album starts strongly, and then around the mid-point the tracks start to lose individual identity or even a standout hook. Luckily the last three tracks pull it all back. For the band this is a solid debut, and they certainly show the potential to be a band that, at the very least, will be around for some time to come. The standout tracks for me are, 'See you' 'Mallory' 'The Warrior' 'You're so cool' 'Do it wrong' and 'Before you reach the end'
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on 30 March 2013
As I bought this for my teenage grandson, my opinion of the music is irrelevant. He was very happy to get it, and thinks it's very good. He is a musician himself, and his opinions are usually worth listening to.
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TOP 500 REVIEWERVINE VOICEon 30 January 2013
London ensemble The History Of Apple Pie have turned in a creditable
debut with their album 'Out Of View'. Think messy, guitar saturated,
upbeat, grunge-pop and you'll be somewhere close. They all have serious
haircuts and youth on their side and are doubtless loved by the denizens
of Shoreditch and Hoxton but they understand the nature of a good tune
and the ten numbers in the set, although somewhat unvarying in sonic density,
are the epitome of re-invented psychedelic-sixties cool; a quality which they
share to some degree with their US cousins The Pains Of Being Pure At Heart.

Singer Stephanie Min's voice is not the most distinctive or powerful instrument
on the planet; a sweet, monochrome drawl and the sort of idiosyncratic diction
which lends an air of mystery to the songs' subject matter but more than good
enough to do the job. The simple, happy hippie vocal harmonies are attractive in
a Californian-down-on-their-luck-girl-band-kind-of-way. Jerome Watson's guitar
playing, however, is the main event. He makes a big, fat, sweaty, reverb-laden,
chord-heavy noise and is largely responsible for defining the band's distinctive sound.

Top tracks include opening number 'Tug', a top down, foot down, hit-the-highway
confection with the kind of chorus which lodges in your brain like a limpet;
'Mallory', which rattles along like an express train and had me thinking about
Paramore for more than a moment and 'You're So Cool', a more open-textured,
down-tempo composition, sporting perhaps the best of Ms Min's vocal contributions.

Music for the skinny jeans generation.

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on 25 February 2013
Contrary to persistently ill-informed headlines, the nuclear guitar/bass/drums band set-up has been ticking along quite nicely of late, typically either mining seams of quality garage, leaning on punkier inflections or, as here, dabbling in pre-grunge indie and shoegaze. So, perhaps short on ideas but far from dead in the water, "guitar music" resolutely still lives on.

Bearing both of these things in mind, any review of the fuzzy, dreamy Out Of View could spend half its word count name-checking iconic bands from `87-'93, but little good it would ultimately do for, amongst other things, London quintet The History Of Apple Pie also have one jangling foot in the sugar-coated birth of Britpop. Bridging these two worlds they certainly have the potential to lead a popular UK-based revival of such sounds, but if their trailblazing Marshall Teller label-mates to date are anything to go by then they are more likely to simply languish in limited pools of critical acclaim - tributaries to the mainstream, if you will.

This is a bit of a pity because the Out Of View opener "Tug" sees the band at their commercial best. Full of ear-catching guitar tones, the track's cosy shoegaze is tempered on record by vocalist Stephanie Min`s sweet contributions, its modest noise levels almost certainly belying an all-encompassing live sound. Leaving the majority of the fuzz behind, the first single "You're So Cool" allows Min to shine via its more sparse construct. Another of the singles, "Mallory", is note perfect too as Min's voice drifts through polished indie-pop surges and more standout guitar interplay courtesy of Jerome Watson who is also credited as the album's producer.

Out Of View inevitably has a supporting cast of tracks too, which uniformly seem to hail from some dusty cassette dragged out from beneath the seat of the very second-hand Vauxhall Cavalier you've just inherited, invoking half-recalled memories of being front-row and awestruck by a guitarist with a pedal fetish for the first time. It's niche imagery for sure, but accurate to these ears.

Some of these period gems hit the spot - the mesmeric and surprisingly muscular "I Want More" - and others get waylaid by slacker stereotypes. For example, "Before You Reach The End" is really notable only for featuring searing guitar work from album engineer Joshua Third of The Horrors. For each mild misstep however you find a "See You", the big chiming chorus from which is an ideal soundtrack for love-struck teenagers today. Full of stolen glances and unsure dreams of heavy petting it no doubt mirrors the tentative beginnings of Min and Watson's own romantic involvement.

The History Of Apple Pie and Out Of View are a rarity. Cute and shoegaze-inspired indie are infrequent bedfellows for a reason, but it's a partnership that, in small doses, is really rather charming. Chalk this one down as yet more proof of the lingering appeal of guitars done well.

Advised downloads: "Tug" and "Mallory".
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on 29 August 2013
Although they borrow from '90's bands like Lush the songs are varied and melodic with tempo changes that are never boring. If gauzy guitar bands with female vocals has any interest they are worth listening to.
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on 4 February 2013
Shame, it's all been done before, bit's of Blondie, bits of Hole, bits of The Sundays, bits of nearly any grungy punky girl fronted band of the last 30 years but nothing new or original...just crashing guitars and bedraggled dreamy female vocals.
There are better out there!
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on 30 January 2013
Finally something new that I don't feel has to be a guilty pleasure.

Brilliant tracks, each unique with its own quirk and style. The best thing to fill your ears with.
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