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4.6 out of 5 stars
16
4.6 out of 5 stars
Scientific Advertising
Format: Kindle Edition|Change
Price:£2.08


on 27 July 2016
Really high quality book. It's a fairly quick read with the large text, but it's worth every penny. Even though it was written a long time ago, information is still as accurate as it was back then.
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on 14 June 2017
Great book recommend it to anyone looking to write better sales copy
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on 18 May 2017
Fantastic thanks great item
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on 14 June 2017
A must for marketing minded people.
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on 5 February 2013
Bought this book after a recommendation and it has proven a very interesting read. Only reason for the 3-star review is the quality of the product itself rather than the content. The book is now public domain but I assume the original pictures may be covered under a different copyright law and are therefore not included. This means that where the book refers to a particular advertisement they are actually not present. I'm sure they'd be fairly easy to track down online though but the same could be said for the book itself. Also there are quite a few typos which leads to a little bit of re-reading of lines in order to work out what they are supposed to say. Definitely worth reading if you are starting out or want to brush up on your advertising knowledge and as other reviewers have noted, it's amazing how relevant much of the content remains even in the digital age.
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TOP 500 REVIEWERon 8 December 2015
Can a book first published eighty years ago teach you anything about advertising in the Internet age? It can if the book is "Scientific Advertising" by Claude Hopkins.

Claude Hopkins was a pioneer in advertising and copywriting but his impact today is probably seen most through his influence on the modern direct response marketing experts like Jay Abraham.. I have heard him say that he must have read this book over sixty times and that he gets something new from the book every time that he reads it.

It was Claude Hopkins who came up with the idea that advertising is just "salesmanship in print." He is one of the foundation stones for direct response marketing and he pioneered ways of testing the different elements of copy against each other until the best, most successful version was found and could be rolled out as the main promotional campaign. This is the essence of scientific advertising.

His advertising laws are established in what has been proven to work and if you look at current copywriting guidelines, these rules are still valid.

The early chapters of Scientific Advertising are easy to read but I did find that the book became increasingly heavy going. However the book is a widely recognised marketing classic and a book that anyone who is serious about developing their marketing or copywriting knowledge has to read at least once.

It's not essential for the general small business owner but I believe the subject of direct response marketing is vital. This means knowing how to write effective sales copy so I recommend The Brain Audit: Why Customers Buy (And Why They Don't),The 24 Hour Marketing Miracle: The FIRST Marketing Book EVER to Be Backed Up By a 500% Money Back Guarantee (Value Mechanics) and two from legends who will be revered for as long as Hopkins, Jay Abraham with Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition and Dan Kennedy's The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!.

About my book reviews - My goal is to help you to find the best business advice. I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 4 stars means this is a good to very good book.

Paul Simister, business coach
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on 15 November 2009
You wouldn't believe it's written in 1923! It's content (with slight exceptions) is still valid. And this makes this book a timeless masterpiece to read. It's quite easy to read - few hours. But conscise and full of insightful information. It looks like it was a great inspiration for David Ogilvy.
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on 1 July 2015
This book is so good it's very surprising how long ago it was written. It is one of those reads that are required for every marketeer or advertiser. Not only because Claude Hopkins is one of the first modern advertising genius but also because the information given is still very applicable nowadays.

If you are in this kind of business you don't want to miss it.
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on 8 July 2011
The book applies the principles of mail order classified panel advertising to the general theory of panel advertising as done by Advertising Agencies. This book is the standard text for those who critisize Ad agencies insistance on spending enormous sums of client money without any way of evaluating the results achieved.
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on 24 September 2014
If you work in marketing or advertising, read it. It's that simple. You will not believe that it was written in 1923.
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