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You will either love it or hate, but either way, it is food for thought.
on 14 September 2013
This book is like marmite. You'll either love it or hate it. I loved it because it made me think. It was food for thought and the ideas that Seth puts forward stayed with me long after I finished reading the book.
The essence of the book is "You Choose." You pick whether you do something well or not. You no longer need to wait for someone else to pick you. Don't queue in the long line of people waiting for the buffet table of life which has all the good things on. Or sit aggressively waiting for the phone to ring. The power is in your hands. You decide. Do you want to do what you want? Or will you just do what you are told to do?
Seth writes, "The rules keep changing and we might as well enjoy the process of changing them."
The ideas in this book resonated with me. In fact, I think that "The Icarus Deception" is even more relevant now than it was a year ago. And from my limited knowledge of marketing, I think it applies more than ever. It explains the world the next generation are growing up in.
In this brave new world, public relations no longer means a one-way communication with the public. It can be heavily affected by the public. And social media is the new voting system, so if you want your product or service to be found, you need to be social. Your role in this brave new world is bigger than you think. As a consumer but mainly as a producer. Embrace this new responsibility.
This means tearing up the old rule book. Seth Godin gives us instead some of his new rules:
"Learn to sell what you've made.
Say thank you in writing.
Speak in public.
See the world as it is.
Lead a tribe."
Do you see what I mean now? He may not be right. Love him or hate him, but the ideas Seth Godin puts forward in "The Icarus Deception" will give you something to chew on.
I would recommend this book who is struggling to understand the rules of the world their children are growing up in, or anyone who is open minded to the fact the rules have changed and needs inspiration on what to do about it.