Top critical review
2 people found this helpful
Good oveview, would have liked deeper dive into examples.
on 2 September 2014
The book covers most aspects linked to strategy but falls down when it come to talking about tools & techniques. For those who want theory this is a worthy read.
What one would really like to see is an end-to-end story of how a strategy was created and put into practice with a critique from the author.
I am keeping book as reference and would consider recommending it to people new to Strategy or those interested in going beyond awareness.