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on 19 October 2012
Nine hundred and sixty-seven (iPad Kindle) pages of top-drawer, been-there-done-that advice about free to play game development for under two quid. Nicholas is a leading thinker in the field and his rules make total sense; we can expect much development of these ideas as the market matures but he captures a great deal about why and how F2P works today. With a significant increase in detail beyond what he shares for free on gamesbrief.com, this is required reading for anyone with skin in this new game.
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on 8 January 2013
If you are, or thinking of, creating a Free-to-Play game you need to read this book.

You will learn the true meaning of Free-to-Play and what that means to you and your players.
Sometimes you will read one of the rules and think "Ah, of course" then wonder why the companies that create these games don't apply them to their games, adn then fail.

This book is a must, even if you are developing games with other business models.
It's well worth the money and the time you'll invest on reading it.
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on 17 October 2014
A very good starting point for game developers looking to adapt to the current trend of freemium games. Worded very simply, you leave the book thinking you've understood the principles of how to design the game given this fast growing business model.
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on 15 November 2012
A very easy read - 2 hours or so, which you want to keep coming back to. If you are a game designer trying to get to grips with F2P, this highlights the key differences with traditional pricing and what you need to consider to be successfull.
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on 29 November 2012
You can read this primer in one sitting. Its friendly tone guides you through the key concepts of free to play (f2p) game design with no complicated or over-technical language.

Even if you're not making an f2p game, this book contains information no game designer should be without.

It also works like a checklist so as you're designing your game, you can check you have thought about the topics covered in each informative chapter.

Recommended.
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on 29 October 2012
This is a great summary of the latest 'best-practice' thinking in the world of free-to-play. It's probably got more to offer beginners and intermediates than it does to experts, but even so it's a good sense-check for professionals (disclosure: I know half of the authors).
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on 23 October 2012
I devoured this book in one quick sitting, in short this is a very good book. Anyone into game design should pick it up. The rules within are solid and have given me considerable food for thought in.

And as mentioned in title the price is a no brainer (<get the book to see why;))
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on 15 October 2014
Whether you've made a free to play game or are planning to you need to stop what you are doing and read this book. Essential reading for designers, developers, students and managers!
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on 1 November 2012
just get it, even if you are not a game designer it is very interesting to read for everybody who wants to look at Free2Play games from a different point of view.
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on 9 January 2013
Aside from the fact that that this little gem could do with a stylish cover design, I can't find fault with it. Great points made well - thoroughly recommended.
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