Learn more Download now Browse your favorite restaurants Shop now Shop now flip flip flip Shop now Learn More Shop now Shop now Shop now Learn more Shop Fire Shop Kindle Learn More Shop now Shop now Learn more

Customer reviews

4.8 out of 5 stars
4

on 10 April 2016
L'Etang's analysis of the industry walks a fine balancing act of shortcomings and respect. A good read.
|0Comment|Report abuse
on 17 November 2014
need it for uni came on time
|0Comment|Report abuse
on 9 January 2016
Great to get understanding of PR!
|0Comment|Report abuse
on 21 February 2011
L'Etang's book is a refreshing counterweight to American "How to" books that are mainly concerned with functional Public relations that unfortunately dominate PR curriculla even in Europe. By her eclectic approach the author forces students and practitioners to think for themselves instead of taking the author's point of view as gospel truth.

As a former lecturer in journalism, media and PR I would recommend this text as foundational text book at both undergraduate and graduate level if only to act as a counterweight to Amerrican texts -- and force students to think for themselves.
One person found this helpful
|0Comment|Report abuse



Need customer service? Click here