Top positive review
11 people found this helpful
Difficult to put down, even harder to bring out for others
on 27 August 2015
I love this particular flavour. It's a smashing little tipple, I even feel like slamming the glass after a shot of greatness. It’s a special edition according to the official website, however I also read it’s more readily available so I am hoping I do not have to stock up on this. If you’re reading this you probably don’t need to be told that this is not something you mix, if someone you know asks for coke with this send them to the nearest Tesco’s for some Famous Grouse.
I’ve done a lot of research into this product before buying so I am happy to share some interesting (useless) facts
The product meets the regulatory criteria for classification as a straight bourbon, though the company disavows this classification and markets it simply as Tennessee whiskey rather than as Tennessee bourbon. I am guessing this is to discourage drinking shots neat in this day and age.
From the site
Originally released to commemorate the 120th anniversary of the opening of Jack Daniel's White Rabbit Saloon in Lynchburg, this special edition is now enjoying a more general release. The same great JD taste, but at a higher strength.
This special edition honors Mr. Jack’s opening of the White Rabbit Saloon formerly located in Lynchburg’s town square. The saloon was a favorite Lynchburg gathering place where he and his friends could spend time together and enjoy a glass of Mr. Jack's fine Tennessee sipping whiskey. The bottle will only be available in Tennessee and in select international markets.
Register your bottle
Not sure why and what you get, but you can register your bottle here ?!?! http://www.jackdaniels.com/whiskey/120th-anniversary-white-rabbit-saloon
Strength – It is indeed a little stronger, I did a taste test which was really just an excuse to drink back to back Bourbon shots like the old days when Jesse James ruled the roost. The White Rabbit (always makes me think of the Matrix) has a nice kick to it when comparing it to the regular JD.
Clear & golden.
Caramel, slight coffee, Vanilla and a smoked scent….. maybe (Don’t quote me on this)
Slight honey sweetness, but not overpowering at all.
I read this review on drinkhacker.com and thought it may help more than my findings : A softer expression of Jack Daniel’s, White Rabbit has a distinct cookie-like character to it. Think chocolate wafer cookies and milk, with a healthy slug of vanilla to back it up. The higher proof gives the body a little more grip in the mouth, while pushing the sometimes scratchy coal notes of black label JD out of the picture. The finish is lingering and sultry-sweet, offering a marshmallow character in both sweetness and chewiness — with just the barest hint of popcorn on the back end. I like it better than standard Jack quite a bit.