Tom Dickson is the CEO of Blendtec, a blender manufacturer. He is also the deadpan star of Blendtec's famous "Will It Blend?" videos on YouTube. Dressed in a lab coat, Dickson conducts experiments to see if he can blend an iPhone, marbles, golf balls or a can of Coke. Yes, he can - and the videos showing the results are hilarious. Just type "will it blend" into YouTube's search box to see for yourself. Since the company began posting its goofy videos, its sales are up 500%. This is no surprise: Social media can have amazing marketing power. Gail Z. Martin's handy marketing guide teaches you how to use this awesome online tool to boost your sales and profits. Martin suggests spending 30 minutes a day for 30 days to develop a strong social media presence. The author tells you exactly what to do. getAbstract recommends her practical advice to small business owners, entrepreneurs, authors, speakers, consultants, merchants and solo professionals.
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