Top critical review
2 people found this helpful
Useful introduction to subliminal techniques
on 23 July 2010
If you've never been aware of the controversy surrounding the use of subliminal messages, notably in the worlds of advertising and politics, then this book is a useful introduction to the sort of thing going on out there. It's in two parts: the first deals with the background to subliminals and some examples from (mostly American) cases; the second deals with how to avoid being affected by unwanted subliminals and, more importantly, how to use subliminals positively. Taylor also markets a huge range of subliminal CDs to help with anything from self-esteem to writer's block. There's even one included inside the back cover, though what it's supposed to do for you is unclear as I don't know what the subliminal voice is saying! The ocean sounds are nice though.
The book is OK, but Taylor meanders considerably away from the point, and I got the impression that the final part is a bit of a hotch-potch of just about anything that might be considered 'positive' or 'New Age', including some quasi-religious waffle. Most intelligent readers don't need to be told this stuff and we mostly know where to find the OFF button on the telly, or how to ignore adverts and political dogma.
There is some information on the infamous Judas Priest subliminal lyric case in the US, though, again, Taylor drifts into vagueness and loses the thread very quickly, and annoyingly.
My overall impression of the book is that Taylor churned the book out in a bit of a hurry and didn't really have a tight enough focus while writing. It could do with some pretty sharp pruning and editing.