Top positive review
2 people found this helpful
Easy to read and lots of great advice
on 16 May 2013
I bought this book as someone researching content marketing strategies for my company. We want to become 'thought leaders' in our niche and thought that this book would help us generate ideas and best practises.
As someone from a more journalistic background that is relatively new to marketing, this book was really easy to read. I'll be honest, I thought that this book might be an effort to get into, but it is really engaging and easy to digest information. The thing I found the most useful about the book is that it isn't really telling you anything where you think "struth, I couldn't do that." The advice is practical and just makes sense.
I recommend this book to anyone or any business looking to become a 'go-to' source of knowledge and information within an industry.