Top positive review
32 people found this helpful
Essential Reading For Anyone Who Has A Website
on 5 February 2007
I came across this little gold mine of information while listening to Perry Marshall on a podcast. In the online marketing world Perry is considered to be the King of Adwords. If this were one of his e-books he would have charged over a hundred pounds. The good news for me and you is that he wants to build some credibility offline and one of the best ways to do that is to sell real book store books - not just downloads.
A big surpise (and added bonus) are the extra chapters on subjects like writing effective web copy and email marketing.
I ran my first AdWords campaign about 4 years ago and I thought I had a good idea of how it all worked - how wrong could I have been. It's an easy way to blow your credit card limit in just a few days if you do it wrong. Perry has given me some ideas I had just never considered.
For just over a tenner this book is a bargain and should pay for itself a 1,000 times over.