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on 2 June 2011
Eileen has written an excellent book.

Having heard her speak at a British Computer Society event I felt compelled to buy the book; and it was a good decision. She covers the why to get involved with social media, what it is, the pitfalls, the options, how to choose what to do and plan, the links to your brand, reviewing and adapting your approach and what the future might hold. So it is really comprehensive.

There are many ways to access the book- read it all, dip into the chapters that relate to your immediate need, or skim by reading the useful summary boxes that are included. I chose to read the whole book and did find it heavy going initially. But it was clear that Eileen has a wealth of real experience and gives the detail that is sadly missing from most texts on the subject, so I kept reading a chapter at a time; and have changed my level of awareness, perceptions and approach as a result of reading the book.

Note, this is a reference guide rather than a novel, so don't expect to read it in one sitting, I suggest its best to read chunks and highlight the bits that fit your needs.

I recommend this book to anyone who has a business that could benefit from connecting better to its current and future customers.

Working the Crowd: Social Media Marketing for Business
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on 5 March 2012
Thoroughly enjoyed "Working The Crowd". Reading this book feels like you are having a conversation with Eileen as the writing style is pragmatic, easy to understand and is littered with personal experience and best practice examples. Eileen clearly demonstrates the value of social media in a context which works for the technophobe.
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on 24 November 2010
For those looking to develop a greater understanding of social media, this book offers a great introduction to the concepts and strategic reasoning behind it. Eileen's extensive experience and ability to articulate many valid points will enable any business owner to understand the opportunities social media marketing offers.

Easy to read, and easy to navigate - a valuable addition to your bookshelf that you'll want to refer back to regularly.
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on 19 August 2011
I needed an authoritive guide to Social Media Marketing. Much is written and spoken in the media, but I needed a complete insight. It has helped me understand how I need to develop my social media marketing.
I like the structure and presentation of ideas.
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on 3 May 2011
Full of practical tips and guidelines. Strikes a good balance between 'how to...' and 'these are the issues/opportunities you need to think about'.
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on 24 March 2011
Working the Crowd: Social Media is an excellent resume of good practice in this rapidly growing form of communication between people and communities. Eileen Brown is a clear writer and the book has nicely highlighted blocks bringing key learning points into relief. The chapeter on Branding Impact and Branding Success was excellent. Highly recommend this book to anyone seriously looking at using social media in their business.
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on 9 February 2011
Really Excellent - full of practical guidance, clear explanations and great ideas. Recommend to anyone or any business planning their social media strategy.
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