This is a very useful book with some great tools, advice and calls to action. Naomi is frank and honest and in her 30 day action plan focuses on removing the foot off the accelerator to stop you digging a deeper hole and resurface with some sanity. She also gets you to think about some very simple yet paradigm shifting ideas if you want to pursue coaching as a career. Thank you Naomi for telling your story, highlighting the pitfalls and explaining why and how even great ones fall, and what to do about it.
Grass Roots to Green Shoots is honest from the get-go. The reader is made fully aware of the cost of their journey into business, as well as the potential rewards. It's refreshing to read this frankness, particularly when we are often bombarded with success stories of those who have made vast fortunes. Naomi has an style of writing. It feels as if she is there with you sharing your journey. The book travels through the various emotions associated with owning a business, as well as the strategies that are required to deal with it headon. I especially found the 30-day rescue plan- it's action-orientated and packed with tangible steps to take. I highly recommend this book.
I found Naomi's book a refreshing change from the larger than life writing we are so often fed from business writers, which is often so hard for regular business owners to identify with. Naomi writes in a down to earth way for real people who are dealing with real life business issues that are starved of practical ways to move from a to b. She shares much of her own tough journey which I believe will resonate with many struggling to survive when times get hard and gives hope that with the right set of tools and decisions things can be turned around. I found myself nodding as I read it.
This is an essential read for anybody considering setting up a coaching business. Naomi's book is a reality check which gets behind the hype and the flaws in the entrepreneurial dream and helps give a more balanced and realistic perspective to what is really involved in setting up a business and how quickly you are likely to see the benefits of your hard work and investment. What struck me most about this book is the author's generosity in sharing her experience of personal downfall and how she recovered to become the successful businesswoman that she is today. She is honest in admitting the mistakes she made through enthusiasm and naivety and drums into the reader that whilst it is wonderful to have the qualities of energy, optimism, passion and determination, these alone are just not enough to create a sustainable business. To many budding coaches, excited by the opportunity of using their skills and creating a wonderful lifestyle, developing the business side can seem too mundane and difficult - there is often a vague sense that somehow everything will all fall into place without them having to do too much. Naomi emphasises the absolute necessity of having a formula and following practical steps to create a sustainable business. Her 30 day rescue plan is full of practical advice and sensible solutions, she forces you to look at your situation with honesty and to face the reality as it is. She does this using a tough-love stance which comes from the heart and her gift and intention is to help prevent your fall (or if you already have fallen, to pick yourself up and go forward with a renewed confidence and strength). Her book is split into easy to read sections and if you are in trouble you can go to the 30 day rescue plan first. She goes onto give clear guidelines and outlines the new rules and she genuinely wants to help others to avoid making the same mistakes. For any new coach coming into the world of business Naomi tells it how it really is. This is an important no-nonsense, realistic book but is also an uplifting book and Naomi's warmth, humanity, strength and courage shines through.
I took a few hours out of my day to read this book as I felt it was exactly what I needed - and I was right. Naomi really "hits the spot" when she talks about what it really takes to make a business successful - no glossing over the issues as many people do. She outlines strategies and insights into running a business - what to do and also what NOT to do. If you are running a business and feeling physically, mentally and emotionally stressed by it all (as many people I meet often are) then this book is a MUST read. It has really answered a lot of questions for me and has been the best few hours I have spent lately. I now know which direction is right for me and how to move forward without the current emotional and mental stress I am currently carrying around with me. Thank you Naomi for being so honest and open in this book.
Easy to read and packed with a powerful message for those looking to start their own companies, this book is an invaluable tool in showing you the mistakes you can make, the financial cost to you, and the implications if you give up before the green roots turn to green shoots. It shows you how to effectively buy the time needed to get your business off the ground and then make it work for you without you being there. A 5* must read for all wanabee business men and women of the future who want to succeed.
Oni Bhattacharya, Dublcheck Cleaning Franchisee and Business Owner