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An interesting read
on 21 October 2012
I am in sales so thought this would be good after reading a review in a national newspaper.
It has many anecdotes and you can learn a lot from it - perhaps it is worth a second read to reinforce many of the ideas that can be taken from it. the book is wel written so a second reading will not be a hardship.
I feel the format could be improved by adding summaries etc at the end of each chapter. I am sure the author did not include those deliberately to improve the readability. However with some good summaries this book could be used as a handbook/guide. Instead, if you want to use it in such a way, you would need to go trough it again and make notes. Of course such an active process is not a bad idea with any good book, however it is just a matter of whether you have the time.
Generally this a very informative and interesting read. It helps you to understand that their are many ways to be good at sales - not just one route as espoused by many experts. Fully recommended for people involved in sales or marketing. For others who do not perceive themselves to be involved in sales it is still a good read that can give much insight and context. Above all it is a very 'human' book and shows that sales should not have the sordid reputation that it unfortunately garners.