Top positive review
'The One That Got Away'
on 19 September 2012
'Emotional Traffic' is yet another great album from Tim McGraw. Surely one of the most consistent recording artists of his age, Tim never fails to deliver a good, varied set of songs to please the ears and touch the heart.
So why the dropped star?
Well, the difference between 'Emotional Traffic' and Tim's very best sets is that unlike with 'Set This Circus Down' or 'Southern Voice' for example the album has a contrived feel to it. Things this time come across as (ironically given the title) just that bit more 'written to satisfy a purpose' than before and while the songs themselves are still of a high standard Tim's ability to almost bring you to tears sometimes is dissipated.
Now don't get me wrong, I would not wish to ever be without a copy of 'Emotional Traffic' but this time I feel the artist has tried maybe just that little bit too hard to ensure he makes a good album than simply allowing himself to trust his instincts - which, lets face it, have always worked well for him in the past.
This said, tracks like 'The One That Got Away' (my favourite song on the record), 'Touchdown Jesus', 'Better Than I Used To Be' and 'Die By My Own Hand' would all be hard to leave off a best of compilation. The duet with Ne-Yo, 'Only Human' is perfect radio and works really well and the hit 'Felt Good On My Lips' is a record that makes you feel good and reminds you of summer loves.
'Right Back Atcha Babe' and 'One Part, Two Part' are more traditional country while opener, 'Halo' has rousing guitars and borders on rock. This is also true of 'I Will Not Fall Down' which reminds me of Coldplay for some reason? In fact, only 'Hey Now' is lightweight here and even that is a cheery album song that would sound good on the radio.
So then, all in all, another winner from Tim but more maybe an album from 'a star recording artist' than from the heart of the man himself...