Hooray For Earth is the brainchild of one Noel Heroux, an American singer/writer of far more than average competence. 'True Loves' is a collection of ten numbers which nod to sixties' psychedelia and eighties' synth-pop in almost equal measure. Mr Heroux knows how to spin good tunes from the ether and his dense vocal harmonies imbue the music with a warm but rock-solid sense of texture and dynamics.
Of the compositions on offer 'Sails' impresses with its strong back beat, jiggedy-juddery synthesiser lines and upstanding chorus; title track 'True Loves', too, crackles with electricity and sports an incandescent melody which got me thinking back to some of Scritti (remember them?) Politti's finer moments; 'No Love' has greater light and shade and sports some jolly brass accents, shape-shifting backing vocals and deconstructed guitar decorations; the tiny 'Pulling Back', coming in to land at just forty seconds, sounds like a bunch of Druids up to something ambiguous but fun on a misty hilltop and final track 'Black Trees', with its martial percussion and uplifting, high-riding vocal, brings the album to a stirring conclusion. A splendid little anthem.
If they don't dip under the radar and float off into oblivion I reckon Hooray For Earth might just make their mark on the listening world.
I found this cd a throw back to the 80's except the 80's were far superior. This sounded like a band trying to be like "Tears for Fears". Unfortunately it does not work. If anyone decides they like this cd then i suggest you dig out some old Tears for Fears records/cd's and listen to a far superior sound than this. I also found the tracks short and with only 10 on the cd a bit poor for a debut release. I think this is one that will go to the back of the cupboard.