Top critical review
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I found the book to be a useful checklist on things to consider when starting
on 2 September 2015
I found the book to be a useful checklist on things to consider when starting, growing and selling a business but nothing more than that. Any standard business academic books cover all of these content of this book. What would have been really insightful would be more real-life examples of experiences from leading entrepreneurs - it seems that the author only considers members of the UK's Dragon Den BBC TV series to be suitable subjects. Of course the book has been endorsed by James Caan (a past Dragon) presumably because he is regularly quoted in it! There are so many more high profile and interesting entrepreneurs worldwide who could have told us their experiences. I was also misled a bit as I thought Luke Johnson wrote this, but he only wrote the forward.