If you read the description of this oil, it states that this is "Composed of Refined Olive Oils and Virgin Olive Oils Contains Sulphites". Let me put this simply: "refined" olive oil is about as far away from real olive oil as you can get and still be able to consume it. It has absolutely NONE of the goodness of good olive oil, no anti-oxidants, no vitamins. "Refined" means that the pulp and crud that has been discarded when extra virgin olive oil is made is then treated in a processing plant with chemicals and heat to extract what little oil remains. The processing is extreme and the result is then coloured and flavourings added to make the final result palatable. It therefore contains lots of unwanted small hydrocarbons and chemicals. This is not 'olive oil' in any real meaning of the phrase and shouldn't really be sold as such. You should avoid bottles simply labelled "olive oil" at all costs. Buy only extra virgin olive oil as this is the only kind that actually comes direct from crushed olives. Even then, trust only EVOO that comes from known sources - olive farms - and not from bulk oil vendors, who simply import lower quality oils and relabel them.
Shame on Jamie for putting his name to such a monstrous product. Frankly, I'm appalled. I wouldn't feed this to my pets, let alone my children at BBQ time.