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on 15 August 2017
An easy read; but I regret getting the softback. Go for the hardback, they are nicely and interestingly laid out, they are colourful and not much heavier or not more expensive. I got the softback because I wanted to take it on holiday with me but totally regretted it; low quality publishing, boring plain layout with a boring plain font. Nothing like the hardback or the rest of the series.
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on 8 November 2017
This was written in 2005 so while a bit out of date it's still relevant and has some interesting descriptions that today's managers may not be used to. Would be a very good idea if the book could be updated for 2018 onwards as a few of the ideas were dated when it was written.
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on 11 May 2013
...business management !
When I purchased it, I thought this book would entail Project Management definitions, which I would have found interesting, professionally. What I got instead was a book on generic business management. Though a bit disappointed at first, it taught me a lot so far, about the business ecosystems, and how to survive in that jungle.
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on 18 December 2017
Very good book.
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on 9 June 2013
I highly rate the book to any individual that is starting to learn more about management related topics. It provides a good base in to what are the main models and how they have been practically applied to certain organisations. Furthermore, the book is written in a very candid manner that is easy to read and follow.
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on 15 September 2010
This is a nicely presented book, very easy to read and a good price too. A lot of ideas are covered so obviously it's going to be brief, but for a beginner it's fine. As a software manager I often find complexity and people are of daily importance. Illness, stress, overwork and things like that are key to management (of any industry). Remember the old sayings "it's not rocket science" and "there's more than one way to skin a cat". These came from somewhere. In software as well as other industries, complexity brings many problems whereas working around or designing a simpler solution are usually the best way forward. I feel rather than delving into a lot of slightly peripheral ideas, these more common principals should have been covered. Overall, a good read and recommended for beginners interested in what all the terms mean.
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VINE VOICEon 25 June 2014
There are many books that cover the content of this volume in very great detail, but if you want a good place to start and a sense of the development of the time lines and evolution of the ideas discussed then this is a very good place to start or refresh your memory.
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on 16 July 2013
While the content is interesting and relatively modern (it does feel like it will need rewriting in the near future, however) it has more than just a few spelling mistakes and is clunky in its writing style. Definitely a good place to find a brief description of the most popular management books and a reasonably concise introduction to the field
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on 4 June 2011
This book contains introductions to 50 topics in management that pepper the presentations and pep-talks of the corporate in-crowd. Read it for one of two reasons. First, it can give you a quick leg-up on the jargon that upwardly-mobile colleagues are using. It might even help you win an informal game of BS bingo in your organization's next all-hands meeting. Its second and more serious purpose is as a concise introduction to the most frequently used management concepts. You might even identify a few you want to learn more about.

Each chapter is self-contained and delivers a two- to four-page capsule treatment of its topic. Most chapters contain definitions of key concepts, relevant historical quotes, and timelines across the bottom of the first two pages. Boxes set off from the text effectively summarize key information. Example boxes include reasons customer relations management campaigns fail (p. 57), the "Ten C's of Employee Engagement" (p. 73), and the product life cycle (p. 90).

Several chapters are particularly informative for such brief introductions. The Five Forces of Competition chapter (p. 84) presents an effective battlefield map of the forces that affect a company's competitive success. The Four P's of Marketing (p. 88) outlines the interlocking effects of product, price, place and promotion on market success. The Innovation chapter (p. 96) distinguishes between technical invention and true innovation, which must have an impact in the marketplace in order to succeed. Finally, the Long Tail chapter (p. 120) is an excellent four-page summary of the Chris Anderson's 2006 bestseller of the same name. It highlights how alternatives to mega-success, mass appeal products have become much more important in our web-business world.

Edward Russell-Walling's book has a good topic index and an adequate two-page glossary, but lacks references to supporting literature. This is an unfortunate omission in an introductory book. Readers should be aimed at further reading when they are most eager for more knowledge. This is a recurring flaw in this series of books.
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on 12 April 2011
I've been taking a few subjects in marketing and management this year, and I bought this book to get an overview of different ideas.

I thought this was a great little book, the ideas were laid out in a way that was very easy to understand even for a complete novice. I've also noticed that as I keep coming across the ideas in my course literature, I find that "50 ideas" has the better explanations. Recommended!
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