Top positive review
2 people found this helpful
A great summary of the emotional and persuasive design findings up to date.
on 27 November 2012
I was a bit sceptical I have to admit, first skimming through the book seeing all the examples of modern web sites. I thought it would be a read about web sites that have done it the right way, but not really explaining the underlying principles. But I was wrong - this book is all about the underlying principles found in psychology and behavioural science. It a great summary with real world examples of the stuff you'd find in more theoretical and heavy books like Nudge, Predicatably irrational, Herd, Blink etc.
If you've read earlier releases on persuasive design and behavioural economics you will find a lot of repetition in this book, but it's written in such a nice, lighthearted way that it's still a pleasure. Besides that the way it summarises a big field taking the reader from examples to theory and back to examples makes it one of the best UX books I've ever read.