Top positive review
Good for anyone thinking about starting a business
on 4 December 2015
In my opinion, this book is very much targeted at the business start-up market as a guide of what to look out for or what to think about before you start out. Most people who have already started a business get rapid feedback if things aren't right - potential customers don't buy, staff don't do things right and the bank balance shoots downwards at an alarming rate.
If you haven't run your own business yet, then I can promise you there is nothing like it. Adapting can be just as big a shock if you've come out of a senior management position in a corporate business as it can if you've been a skilled technician who got tired of his boss making the big money. There is so much to learn.
Everything depends on you which is why the first two mistakes are important.
1 - Not taking good advice - it can be tough but sometimes those who have done it before or seen it done before do know best.
2 - Failure to take responsibility - when you're the owner of the business, everything depends on you and it doesn't get done unless you do it or organise for it to be done.
The book goes on to list plenty of other big mistakes but there are plenty of other mistakes which could have been included. The big one is failing to differentiate your business and your products. These might be covered in his other books.
About my book reviews - I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 4 stars means this is a good to very good book.
Paul Simister, business coach