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on 5 January 2018
This is aimed somewhat at beginners so if you're a professional designer (e.g. of UX) then you'll know most of this already. However if, like me, you don't come from a professional design background it's fascinating. A very easy read, each fact takes only a page or two so it's very simple to dip in whenever you feel like it.
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on 16 March 2016
This is a great book. As a UX Designer it's really opened my eyes to new ways of thinking about the why and how people use products. It's an easy read, not too thick. Laid out in logical, digestible chapters that are then broken into sections of information that'll turn you into the office expert in user psychology and get you testing new ideas in no time. Might also help win some pub quizzes!

I'd really recommend adding 100 Things Every Designer Needs to Know About People: What Makes Them Tick? to your reading list along with Steve Krug's Don't Make Me Think and Don Norman's The Design of Everyday Things.
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on 29 December 2015
I love this book! Very easy to read, each chapter ends with ideas about how the psychology just discussed can be applied to design. Very practical. I'm a graphic designer and soon to be tasked with auditing and designing email communications/customer journey, so this will be very useful in helping me make design decisions with the user in mind and knowing how to get them to behave in a certain way along the customer journey and how my design decisions can influence.
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on 19 November 2017
Fun to read. Good stories. Not necessary for professionals. Not sure about some of the 'facts'
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on 28 October 2015
Recommended by a friend easy to read but at the same time an excellent book. This book has some good ideas and practical tips.
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on 11 February 2018
First third is really great middle part not so great. But worth a read for sure!
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on 17 March 2013
Loved the book - not just for designers but anyone who is interested in how people think in an office!
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on 2 May 2016
all perfect, thanks
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on 8 July 2017
This book is fascinating, a must for any well rounded designer
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on 15 February 2013
This book is an absolute must for any graphic designer, web designer or user interface designer. Or maybe you're just interested in how people approach tasks - you wont be disappointed
2 people found this helpful
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