Hooray For Earth is the brainchild of one Noel Heroux, an American
singer/writer of far more than average competence. 'True Loves' is
a collection of ten numbers which nod to sixties' psychedelia and
eighties' synth-pop in almost equal measure. Mr Heroux knows how to
spin good tunes from the ether and his dense vocal harmonies imbue
the music with a warm but rock-solid sense of texture and dynamics.
Of the compositions on offer 'Sails' impresses with its strong back
beat, jiggedy-juddery synthesiser lines and upstanding chorus; title
track 'True Loves', too, crackles with electricity and sports an
incandescent melody which got me thinking back to some of Scritti
(remember them?) Politti's finer moments; 'No Love' has greater light
and shade and sports some jolly brass accents, shape-shifting backing
vocals and deconstructed guitar decorations; the tiny 'Pulling Back',
coming in to land at just forty seconds, sounds like a bunch of Druids
up to something ambiguous but fun on a misty hilltop and final track
'Black Trees', with its martial percussion and uplifting, high-riding
vocal, brings the album to a stirring conclusion. A splendid little anthem.
If they don't dip under the radar and float off into oblivion I reckon
Hooray For Earth might just make their mark on the listening world.
Give them a chance says I.