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Hooray For Earth is the brainchild of one Noel Heroux, an American
singer/writer of far more than average competence. 'True Loves' is
a collection of ten numbers which nod to sixties' psychedelia and
eighties' synth-pop in almost equal measure. Mr Heroux knows how to
spin good tunes from the ether and his dense vocal harmonies imbue
the music with a warm but rock-solid sense of texture and dynamics.

Of the compositions on offer 'Sails' impresses with its strong back
beat, jiggedy-juddery synthesiser lines and upstanding chorus; title
track 'True Loves', too, crackles with electricity and sports an
incandescent melody which got me thinking back to some of Scritti
(remember them?) Politti's finer moments; 'No Love' has greater light
and shade and sports some jolly brass accents, shape-shifting backing
vocals and deconstructed guitar decorations; the tiny 'Pulling Back',
coming in to land at just forty seconds, sounds like a bunch of Druids
up to something ambiguous but fun on a misty hilltop and final track
'Black Trees', with its martial percussion and uplifting, high-riding
vocal, brings the album to a stirring conclusion. A splendid little anthem.

If they don't dip under the radar and float off into oblivion I reckon
Hooray For Earth might just make their mark on the listening world.

Give them a chance says I.

Recommended.
0Comment| 5 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 16 July 2011
If Phil Spector had produced synth pop in the eighties, it may have sounded like this. Big choruses, plenty of reverb and clever songs. They deserve a wider audience.
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on 16 March 2012
I found this cd a throw back to the 80's except the 80's were far superior.
This sounded like a band trying to be like "Tears for Fears".
Unfortunately it does not work.
If anyone decides they like this cd then i suggest you dig out some old Tears for Fears records/cd's and listen to a far superior sound than this. I also found the tracks short and with only 10 on the cd a bit poor for a debut release. I think this is one that will go to the back of the cupboard.
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on 28 June 2015
good
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