Top positive review
One person found this helpful
a quick likeable read
on 16 August 2014
Kindle version -
Seth Godin is one of those people that if he did not exist, he would surely be invented by central casting. With his on trend shaven head and constant querying of the traditional way of looking at things, he is a familiar figure on the internet of Ted Talks and Wired articles. He produces a remarkably frequent and lively blog that is well worth subscribing. He is also a regular speaker at the sort of marketing / Shoreditch trendy web events, where he is an engaging and likeable speaker. Indeed once you have heard him speak, it is easy to imagine him reading the book aloud to you.
His books are generally fairly short, and what they lack in research or analytical depth, they make up for in vigour. Fair to say that his stuff is all fairly one note, and if you really don’t like it, fair enough.
Fittingly for a marketing man, this is a call to action, to be unconventional, and to make things happen. It is upbeat and cheery, and within its limits it is a quick and thought provoking read.