I was looking for a not-so-expensive backpack for a 4 year-old, with well-liked characters, that could not be easily found locally (last year half of the girls at my daughter's kindergarden had the same Hello Kitty backpack, for sale at the big hypermarket chain). This fits the bill perfectly: my daughter loved it (it has some pink accents, but not pink-princess type), Charlie&Lola is always a hit and hard to find in our country, it is light and the right size (not a "big-girl" backpack, but still decent room for a change of clothes plus a book and a random toy) and it feels quite sturdy.
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Bought this for my daughters 4th birthday as she adores Charlie & Lola at the moment. It's a lovely bag, good quality and seems as though will be durable. A nice size to take swimming or to put a change of clothes in. Also bought the matching purse at the same time. Arrived very quickly. Would recommend.