I bought this album after hearing the opening track on the radio - and just loved it, so (unusually for me) took a chance and bought the CD, and it has been (for me) one of the CD's of 2010/2011 - it is just one beautiful listen - Happy, Sad, Introvert, extrovert, and so damn catchy...you find yourself singing the songs as you're wandering around the supermarket or in the bath or...where ever you find yourself...the whole album just has such a gorgeous 'Feel' to it...production is pared down, basic but cool and crystal clear - in this instance less is definitely more - so much more....if any of you can remember Linda Lewis (Lark, In Deep etc) then Asa voice reminds me of that, but with more 'soul'...Highly Recommended !
Born in Paris to Nigerian parents, there are a range of flavours Bukola Elemide could have brought to the musical table. But perhaps weighing up airplay potential, the singer-songwriter known as Așa has chosen to stick firmly in the soul-pop brackets for her second album. The exoticism of Lagos, where she cut her teeth as a performer, crops up merely in the odd off-kilter lyric or instrumental flourish. Instead breezy pop and lazy grooves dominate, the tunes nodding along to acoustic guitar upstrokes and bouncy bass lines that sound like they were dashed up around a beach campfire. Elemide's vocal delivery is spot on, equal parts soul and drawl; balancing technique with a witty, conversational familiarity, while her sketched-on-a-bus lyrics teeter dangerously between whimsy and banality. Perhaps tellingly, it is three tunes sung in native Yoruba that emote most. The album doesn't overflow with either beauty or imperfection, but it's hardly a Trading Standards matter. Thanks to killer arrangements and nifty timing, Be My Man, Bimpé and Broda Olé are likely to be troubling the summer download charts soon.