Top critical review
16 people found this helpful
HORROR STORY DO NOT USE
on 22 January 2013
I bought this plum perfection hair dye. I have used it many times over the years and never had any issues with it until now. My daughter and I both purchased this dye a month ago to dye our hair ready for xmas. We both did a test patch, and all was fine so continued to dye our hair. We did notice that the chemical smell was very strong during the dying process, but thought this was normal. Within days of dying our hair, we both noticed that our hair was falling out in an alarming rate. Handfuls came away during normal washing and combing. We also suffered an itchy scalp and still the chemical smell was present after many washes. This horrid episode continued for weeks, our hair was getting thinner and thinner and felt very dry. It got so bad, we both visited our G.P.s and were told it was the hair dye that had caused so much damage to our hair follicles, and we were prescribed scalp applications, vitamin and mineral supplements and daily hair washes to try and rid our scalps of this damaging dye, and help our skin recover.
It has been weeks now since we dyed our hair, and we are still suffering the consequences, it is slightly better, our hair is feeling healthier and we are losing less now on a daily basis. But I certainly would not use this product again. I don't know if they have changed the ingredients, but something is not right with this dye. Since. I have heard of another couple of woman who had the experience with this same colour. SO PLEASE BEWARE.