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Figure out why you buy before you buy
on 11 June 2004
This is emphatically not a work of strategy and and not a book about strategic analysis. I can't see how this would be practical or useful in a real "hands-on" business environment, although i can see how the more shallow CEOs may pick up on its buzzwords. Strictly speaking, this is a work of applied classical economics and as such has rigour and intellectual clarity, though some presuppositions seem a bit dodgy and some of the results aren't extended far enough. Recommended for business studies/MBA students.