Top positive review
8 people found this helpful
on 8 March 2012
This is one solid book, if you're just getting started with getting your brand up and running. Simon has wrote this in a "very easy" to read way. The information is solid and lets you think about things in a different perspective, for example alot of people may think of a brand just being about the logo, but by reading this you will soon come to find out that this is very not the case at all.
There is one fault with this book for me though, it is not very specific to all types of businesses, such as internet businesses. the book is more directed at business owners with an actual store front(S) in locations in the world, but it is up to you as the reader to be creative and apply what he says to your internet business in creative ways. all in all, this is a solid book. i'm very glad i picked it up
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