Top critical review
5 people found this helpful
Fine collection of thoughts and observations, though somewhat unsubstantiated
on 12 May 2015
What I like about this book is that it is very down to earth, and has a lot of useful tips and food for thought. It is written in a very clear and precise language which makes it easy to read. The chapters are unusually short, but that's not a downside. It works well for the structure of the book.
The first thing I don't like so much is that the writer comes of rather harsh at times, and tends to point fingers just a wee bit too much for me. The issue with addressing a common problem in an aggressive fashion is that you are effectually putting your audience in a defensive position - because I think a lot of people have made the mistakes discussed in the book. Making fun of "that type of people" is pretty much ridiculing your readers.
The second thing I don't like so much is that most of the content in this book, though seemingly valid and based on experience, has little to no scientific base. It would have been nice to back up at least most of the claims made by either statistics or research proving this to work. Otherwise it is simply ideas in my opinion. These may be great ideas, and I do agree with a lot of whats described in the book, but they are still just the writers observations and ideas - which makes it harder to really sell, if you were going to try some of this stuff in an existing business.
Give it a read. It's quick and well written, and as I said, has a lot of good food for thought in it. Just don't expect a life-changer.