Top positive review
17 people found this helpful
Superb Book, Essential Reading For Designers
on 29 January 2010
I work for a design agency in Nottingham as well as doing freelance design, and I handle a lot of identity work. This book is absolutely invaluable for anyone looking to either specialise in this sector of the industry or improve the work they produce, and I wish a lot of the advice that's in the book was given to me earlier in my career. IT is full of that simple common-sense that you kinda feel is the right thing to do but you just need to hear it from someone else, if you know what I mean. It's insightful, reassuring, and written in a great 'no bull' way. It's great for students and industry veterans alike and I'm looking forward to seeing how much it improves my own logo work.