Cable arrived from a seller called HD Central in double quick time- its a good hefty cable, flat- like it says, so due to that and the solidity and weight of the cable you have to be careful its not running in a way that puts stress on the connectors. However it certainly does the job, feels like a quality piece of goods, and was a very fair price. I gave it 4 stars not 5 just because of the flexibility issue- but the quality of the cable and the merchant both deserve 5 stars.
Cheap as chips but does a job. Plugged into telly n phone to watch movies etc and works well. A higher priced cable would result in better connection and ultimately better picture but for the odd use this cable does ok.