Top critical review
14 people found this helpful
Disappointing ~ doesn't say anything new
on 18 September 2008
I really wanted to like this book, I'd heard good things about it. But for me, it fails to deliver. The authors identify a number of traits that make ideas 'sticky', but then spend way too much space on each of these areas without adding much value. Most of the content seemed to either be common sense or a repeat of anecdotes, stories and obsevations that you'll have seen (or at least something similar) in other books or magazines. I really had to work to get to the end of this one.
Read it by all means, just don't expect anything too insightful or you'll be disappointed, I was.