Top positive review
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Interesting, informative and fun
on 16 June 2017
Economists used to assume that most people made rational decisions but psychologists have proved them wrong. Not only are we irrational, but most of us are irrational in similar ways, hence the title. Even after reading this book, I'd probably still be attracted to a 'free' offer.
Behavioural economics is proving a rich seam for authors, but very few are as entertaining as Dan Ariely. He has an engaging writing style and most of the experiments he recounts are his own, even the delightfully wacky ones, such as giving out free beer or asking young men to complete a questionnaire when sexually aroused. Fortunately, this last one was carried out in the privacy of their own rooms.