with Mazur's and Miles' marketing backgrounds, this takes most of the dry writings on eco-business and makes it accessible and usable in any business. The diversity of experts they've included in the book means I learned a lot from the wide variety of viewpoints and backgrounds of these people -- Timberland, Stonyfield Farm, Friends of the Earth. A great read. Bravo!
An incredibly good read that leaves you inspired that eco-business policy can be financial profitable let alone viable. Should be a compulsive read for any new or existing business that they can make a change.
By using verbal interview techniques, this relevant book projects a serious and timely message in an accessible and entertaining style. Its central theme, that the threat of climate chainge presents not only challenges but opportunities, presents a powerful business case that sustainability makes economic sense, for now and for the future. A valuable and engrossing read for business, government and the consumer.