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Do's and Don's
on 2 July 2007
The View are a talent - that's obvious.
That their debut album isn't a classic is due to a number of factors: One is vocalist Kyle Falconer; he needs to have more faith in himself, be more strident with his self-belief. When he's not trying to sound like Liam Gallagher or the lad from Arctic Monkeys, his delivery is far too polite (my 'polite' way of saying it's wimpy) when it should be higher up in the mix, competing on every level with the beefy music.
No shrinking violet, but just not enough earthy swagger; not enough gravel in the delivery. A better producer might help him a bit, but ultimately it's gotta come from him.
More problematic is the band obviously can't sustain 40 minutes yet. Proof? Two fabulous openers: 'Comin Down' and the excellent single 'Superstar Tradesman'. Bejeez, these lads CAN stir up a pop rage when the mood takes 'em, but unfortunately, it's the strength of these two stormers which goes some way to ultimately derailing them.
Expectations get raised, and when not realized, leave a slightly empty feeling. It's as if they're holding back, in case they find themselves outside the fold. Reluctant to break out on their own in case the world turns nasty, but they will have to sometime.
Sooner the better.
I feel cruel here; like a tyrannical despot with a cudgel, hitting little pop people for no good reason. Not my fault.
Those opening blasts made me hopeful, eager for the rest of the album to be as good, but it isn't.
On the plus side, they have got a sense of humour; check out the insane lyrics to the genuinely punky 'Skag Trendy' or the otherwise dull 'The Don', but it goes seriously awry on the albums closer, which sounds like 'I Spit On Your Grave' type hillbillies singing by a bayou.
Other plusses? The Oasis-like 'Street Highs' is a solid song, and the Clashy guitar attack of 'Wasted Little DJs' (look out for that humour again!) hits quite hard, but they're too few and far between.
I do have faith in the View tho. The good stuff here gives cause for optimism, and I really believe they have the potential to do something treasurable and lasting.
Here's hoping they can fulfill it.