Top positive review
24 people found this helpful
A must-have for anyone having to do anything with words
on 7 February 2001
An absolutely fantastic source that will help you make a powerful impact whenever you try to impress someone in writing or speech. And I mean anyone!
Part of the book is focused on specific occasions and the most appropriate words to use but most of the content could come very handy in diverse situations. If you ever wondered where the advertising people get some of their ability to convince you from, then that's probably one of the answers. Each section of this excellent reference book has pages of suggestions for different phrasing. It is very well structured and it's easy to find what you're looking for. Keep it as a reference on your desk.
After you go through this book, you'll most probably never feel lost for words again!