Top positive review
Not up to date, but the next best thing!
on 15 December 2009
Few things can be better than a book written by someone on the inside (though he isn't any more). Brian Clifton has written an excellent book for both beginners and intermediate users of Google Analytics, and most of the tips and thoughts apply equally easily to any other web analytics program that people may be using (and, indeed, everyone with a website should be using some form of analytics!). Especially the section on tips and hacks is extremely interesting and handy once you have used Analytics for a bit, giving you an insight into how you can adapt Analytics to your exact purposes. If you are at an advanced level then I wouldn't recommend this book, also because it was written a while ago so newer features like event tracking aren't covered at all, and some code is defunct now with the more recent updates. But for everyone getting started it should be at the top of the book pile on your desk.