I bought this cable to connect my Sony Bravia KDL32EX403U 32-inch Widescreen Full HD 1080p LCD Internet TV with Freeview HDto my BT Home Hub. The only other option being the wireless connection marketed by Sony at over £60. It works just fine and is not visible at all and provides exactly the same connection, if not better than the wireless version. The Home Hub sits on top of my computer desk and so the wire goes down behind the desk, under the carpet and emerges from the carpet on the other side of the room right behind the TV. Excellent, full internet connectivity at a fraction of the cost demanded by Sony. It took about 15 minutes to put in place and worked first time with no worries about signal strength or interference.
Very easy way to create a Gigabit backbone in a house - as it fits under carpet or even through closed window openings to feed cables outside. Highly recommended for those who can't drill holes in their walls and floors to feed cables through the house!