I bought this for the occasion of when I do photoshoots as it is a lot quicker with photobursts. I've used it ever since I've got it, and it is a brilliant memory card. I've had a few and none of them are as quick with processing.
I spent hours reviewing this item before buying, comparing to numerous other types, and brands. From what I can see, this can write pictures to memory almost twice as fast as other types; which is handy when taking action shots.