For many years, I've recommended the author's book, The E-Myth Revisited as an important read for aspiring and struggling business owners. I was interested to see whether The E-Myth Contractor replaced that book for contractors or whether it should be read as a way to help focus those powerful ideas to a specific type of business.
I don't feel this is a replacement. Yes it's focused on contractors and includes some common ground but it doesn't explain what I feel are the key E-Myth ideas in enough detail to be considered a stand alone book.
I've often struggled with the author's writing style and this isn't as mushy as some of his books.
The section on money may confuse some people as Gerber tries to distinguish between four types of money and I thought the section on linking what customers want when buying to job types could cause problems. Whilst the common stereotypes exist, anyone who knows a group well (like accountants or salespeople), knows that personalities can vary considerably away from the well known stereotype. In my experience, the purchase use situation has more influence.
This book is worthwhile but I don't see it as essential.
Paul Simister, a business coach who helps business owners who feel stuck, get unstuck.
At just over 100 pages, this book reiterates Michael Gerber's central idea that owners should work on their businesses rather than in them.
However, it is not something that necessarily applies well to contractors. If by "contractor" we mean anyone who quotes for and does project work, we are including craftspeople with our plumbers and electricians, kitchen fitters and builders. The book points out that as "technicians", many such folk are bad at running their businesses. That they need structure, planning, consistency, marketing and motivated staff to take the reins and implement rules and systems to take the strain off themselves. True, but if the business owner is happy with his one-man band, not really applicable.
Gerber suggests refusing to do any work that can't be quoted for exactly, as if you can't do this, you are in the wrong business. But I am sure many contractors would argue that some jobs CAN'T be quoted for exactly. Who's going to do them? Not an e-myth business, according to Mr Gerber. Standardise and expand and refuse custom jobs seems to be what he says.
I am a big fan of Michael Gerber, but here he stretches his concept a bit far for me. I feel that while this would be an interesting read for contractors, it is not an essential one. Interestingly though, in my business - a web agency - the idea of concentrating on simple products that people need that we can deliver better than anyone else and quoting for them for exactly is actually appealing, even though this book is not aimed at the likes of me.