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Duracell is all about marketing all alkaline batteries last the same
on 23 January 2016
Duracell is all about marketing all alkaline batteries last the same amount of time, which is why the TV commercials compare their Alkaline batteries to zinc batteries. Any brand of alkaline batteries will last longer compared to zinc ones, not just Duracell. I brought these batteries in an emergency and they were the cheapest on Amazon, it would have been cheaper for me to go into town to buy batteries. (I wouldn't have brought Duracell I which are normally over priced). They do their job but so would any other brand. I'm asking people not to be fooled by marketing, batteries are batteries, there no difference between brands.