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4.6 out of 5 stars
4.6 out of 5 stars
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on 28 August 2013
The battle fought between two activists and the mighty McDonalds empire has gone down in history as one of the great landmark moments in the ongoing story of free speech, and one of the most famous corporate PR disasters in history. The story is told clearly and in a structured way, following the points raised in the leaflet that started it all. The icing on the cake was that, having won the case, the two activists went on to win something even more important for every UK citizen and, potentially (only time will tell), for every citizen in the world.
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on 5 January 2012
The commitment of Dave Morris and Helen Steel to their cause, as demonstrated by the footage on this DVD is truly remarkable. Seemingly ordinary people doing an extraordinary thing in this selfish age: sacrificing in excess of 2 years of their lives to the relentless slog of an absurd libel case. Their courage and stamina shines through every scene in this documentary. The facts of the case itself make for riveting viewing and there was no need for the Hollywood treatment anyway. I would like McLibel [DVD] [2005]to have seen more coverage of the European Court of Human Rights (successful) Appeal instead of repetition on Disc 2.
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on 25 December 2011
Everyone should choose to take off their blinkers and watch this about the bold actions of two ordinary people, Helen Steel and Dave Morris, taking on McDonalds and representing themselves against £10 million legal team. The truth of the power and destructive force behind McDonald's contribution to peoples bad eating habits and destruction to the environment has to be revealed. Come on, open your eyes, please, and see this dvd to get confirmation to any of your doubts. I reckon even your children - who may have been McSucked into the McTrap by McSocial McTrends adding to the child McObesity figures - will be able to understand and make a choice.
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on 23 January 2013
What a great documentary this is, showing how ordinary people (of limited financial circumstances) can take on a major corporation and win. Helen Steel and Dave Morris devoted years of their lives to defending a point of principle; that ordinary people can disseminate the truth behind the unfair and misleading practices that are inherent to many major global corporations.

A muust watch.
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on 3 March 2006
What's wrong with McDonald's? Well, a lot according to this DVD. Big, well-known companies are not liked. Look at Tesco, Wal-Mart, Nike etc. McDonald's probably has it worst than most as this, the second anti-McDonald's DVD in as many years, proves. Whereas the guy from Supersize Me only suffered for a month, the two left-wing stars of McLibel went though several years of stress and strain in their battle against the global corporation.

They produced a leaflet that criticised the fast food company on vast range of things and began distributing them outside a local McDonald's. In the worst PR decision ever made, McDonald's took these two activists to court to silence them. The case was meant to last 4 weeks - it ended up lasting over 3 years. McDonald's spent millions of pounds gathering evidence and hiring solicitors. Representing themselves, the two defendants had about as much money as you and me and very little means to conduct research and present evidence. Yet, it is to their credit that, over the years, they took on the best lawyers that McDonald's deep pockets could buy.

In the eyes of the law, the judge's final verdict was technically a 50/50 win for both parties. However, the McLibel case received so much media attention that the leaflet became extremely notorious and the real victory belonged to the new-age couple. If they had spent a 100 years on the streets handing out their leaflets to passer-bys, they could never have generated as much publicity as their McDonald's-sponsored court case did.

In all, this is an inspirational tale of the average Joe taking on the omnipotent and all-powerful multinational. It loses two stars simply because the production is about as slick as a BBC2 documentary on Bognor Regis and because the two tree-hugging stars are very drab. Maybe the guy should grow a big ginger moustache like Morgan Spurlock and pretend to be sick after ONE quarter-pounder meal.
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on 9 March 2012
I've only given 4 and not 5 stars because the dvd is a bit dry and very factual without that 'gloss of paint' so to speak that most documantaries these days have. I know it's not meant to be funny, but I guess I have seen Michael Moore too much.

Otherwise the story here of these few people standing up for them-selves is 5 stars!! Just watch it and see what a hard time Mc Donalds gave these people.
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TOP 500 REVIEWERon 9 April 2011
Inspiring on a story level, if less so on a film-making level.

Two working class British activists are sued by McDonald's for a pamphlet they put out accusing McDonalds of making unhealthy foods, exploiting its workers, etc. Under the archaic UK libel laws, all the burden of proof is on the defendants, and somehow these two plucky, broke (if occasionally annoyingly naïve) nobodies fight McDonalds to a stalemate in court, while costing McDonald's millions in legal fees, and causing them an absolute PR disaster.

While the story is terrific, the re-enactments, especially of the courtroom scenes are awkward, and the over simplistic idealism of some of the couples' political theory (`why can't McDonald's simply give half of it's profits to their workers?') can be a bit much to take.

Still, it's good to see something that makes you realize the little guy can win now and again. Worth it for
that bit of uplift and inspiration in a cynical time
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on 3 August 2014
A great tale of how two ordinary people were taken to court by one of the world's most unethical corporations and how that corporation eventually had to concede defeat.
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on 10 October 2011
This product was received in the guided time frame and was as described. Very happy with the product and service
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on 3 February 2013
An interesting look at the events of this ground breaking case with lots to get your teeth into. Worth a look.
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