Imagine, if you will, that an listening to an album is like watching a boxing match: Most good albums show some nimble manoeuvring, jab steadily and throw 2 or 3 good hooks. There are many albums which flail helplessly before running out of steam. Even some of The Proclaimers efforts have shown moments of real class and had some great punches without consistently impressing. On this album, however, they have obviously been training hard: The Reid brothers come somersaulting into the ring and deliver three knockout punches (Born Innocent, Should have been loved and Blood on your hands) before you can even catch your breath. After that they settle into a solid rhythm, landing more glorious blows until you leave with your head spinning. Edwyn Collins does a marvellous job in the corner. I disagree with a previous reviewer - I think the 'raw' production suits the songs perfectly. We want them lean and mean, not bloated. What I cannot understand is why The Proclaimers seem to be forgotten about. They never seem to get any airplay and I cannot remember a review for either of their last two albums in the music press. When there are so many lightweight acts around it makes punch and style of The Proclaimers all the more essential.
This their 5th studio album is see the Proclaimers giving their most rocky sound yet. The title track 'Born Innocent' kicks the whole thing off with a thrash of electric guitars in their trademark scottish country and western style. This thrashy rocky style continues with the tracks Should have been loved and their anti-war protest 'Blood on your hands'. After that things slow down a bit so fans of their melodic songs like 'Sunshine on Leith' should be kept happy with songs like 'Unguarded Moments', 'Redeemed', 'He's just like me' and 'There's no doubt'. There's also some catchy popier numbers that the Proclaimers do so well - 'You meant it then', the cover version 'Five O'Clock world', the Sun gossip column tribute 'Dear Deirdre' and the skiffletastic 'Role Model'. All in all another excellent Proclaimers album that has been worth the 2 year wait since their last 'Persevere'. My only criticism would be a lot of the songs are too short with many under 3 minutes long and the Edwyn Collins production is a bit raw. Certain songs could do with some beefing up with a bit of brass or string arrangements to make them longer and more polished. That said don't be put off buying this album it's a speccing good record!