Firstly, there is no 'getting there' information at all. Assuming most people come to Bruges via Brussels for example, it wouldn't hurt to have a couple of paragraphs about trains etc running to/from there.
There is no general information about Belgium, a little bit of history, a handful of useful Flemish phrases, an average price guide or anything like that either.
The first section is entirely adverts. It is of no use to anyone at all what so ever unless they plan on spending their entire trip organised via sponsored third parties.
The following section has some walking tours of the city. These, and the (albeit overly-sized and surrounded by more adverts) pull out map at the back, were the guide's saving grace. The walking tours give a tiny bit of information about sights around Bruges that most people will want to see, and suggest routes that you may want to take. We followed them very loosely, but the outline was useful.
The next section is 'tips and suggestions from locals' which is absurd. One of the recommendations from a 'local' was the 'opulent and stunning 4-star something or other hotel...'. Of course. I spend all my time in my home town in opulent 4 star hotels. This section is the closest you will get to recommendations for bars, restaurants and cafes. They are 99% pretty useless. There is no 'restaurant' section, or 'nightlife' section, so it is particularly difficult to find the odd thing which interested you previously. And there is no information about price ranges or opening times there either. There is also no index at the back. Which doesn't help if you want to look up something specific.
I found the exaggeration particularly frustrating also. For example, there is a tiny little alley called 'De Garre' which is described as busting with warm friendly cafes and bars with lots of atmosphere. De Garre is indeed a tiny little alley way. I never saw another person down there. There was one pub up some stairs which you could just about see in from the outside about halfway down the street. A little further is a 'cafe, bar, restaurant, pizzeria, latino terrace' (or something to that effect - the amount of titles was somewhat overwhelming) which was not open either time we walked down the street, in the early afternoon, then later in the evening.
There is another section which is more adverts about horse tours of Bruges and things like that through, I can only assume, sponsored travel agencies as they are all specific tour companies that are mentioned. This section was beyond pointless.
Bruges is wonderful. Go there. Don't buy this guide.
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