Top positive review
A good compilation of some brilliant writing
28 August 2013
Making a career move into advertising in the last years, I've bought quite a few books about the craft. This is a nice looking coffeetablebook compilation, not so much a handbook, although every featured writer gets two pages to say something about the art of writing copy. Although, not necessarily a must-have - it's a book I enjoy owning, and there's plenty of ad-filled pages to go through. Lots of great stuff of course, just not something you read in one go.