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Customer reviews

5.0 out of 5 stars
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on 11 February 2013
This book Basics Creative Photography 01: Design Principles is an excellent book for serious amateurs and people doing photography courses or degrees .. illuminating and interesting
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VINE VOICETOP 500 REVIEWERon 9 October 2012
AVA is a Swiss-based publishing house but which has been distributing its books throughout the world in recent years. I first encountered some of its earlier 'Basics Photography' series which is seven books in strength. Of those, I had volumes 1, 2 and 7 but borrowed volume 6 from a friend. I had never seen volumes 3, 4 or 5, at least two of which apparently concern Black and White photography. Together, and judging only by those I had seen, it makes a very comprehensive course on photography. Most books appear to be individually and differently authored.

The 'Basic Creative Photography' series follows the same broad concept and uses a similar layout as the earlier series. The layout design may be a little strange to European (or American) eyes but it works. In a physical sense, you could equate the design to that of the small pamphlets sometimes included with certain magazines, although the content is of a much higher quality, as is the entire package. There is also a companion mini-series on Design (2 volumes) which I haven't yet seen on sale anywhere.

As the series is developing, and AVA do not appear to offer any advance data on forthcoming releases, it is difficult to know just how many volumes there will be or what subjects will be covered. At present, there are apparently three titles, this, 'Context and Narrative' and 'Behind the Image', but I have only seen this.

If you wish to consider the original series as Year One of a photography course, then this series will be Year Two and it it deals with the conceptual aspects of photography rather than the more basic and sometimes mechanical necessities of exposure, focusing etc. Whether there will be a third and follow-up series and what it might cover is probably anyone's guess. As a relative newcomer to the realm of photography book publishing, AVA's contribution is different and welcome.
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on 13 May 2011
I have just finished reading BASICS CREATIVE PHOTOGRAPHY 01: DESIGN PRICIPLES. This book is a must for anyone interested in photography as a hobby but wanting to expand their photography. DESIGN PRINCIPLES approaches the creative aspect of photography in such a way that the principals and techniques are easy to read through and digest.

DESIGN PRINCIPALS is split down into seven sections covering all aspects of creative photography. Each section deals with a different principal and breaks them down into the elements that make up that principal. Caser studies are included throughout each section that shows the reader how the principals can be applied to photographs and how they can alter the effect of the same subject. There are also exercises that allow the reader to put into practise what they are reading.

DESIGN PRINCIPALS has allowed me to approach my photography in a new light and to look my subject from different viewpoints. DESIGN PRINCIPALS has also made me realise that there is more to photography than just adjusting the settings on my camera and how everyday items can take on a different view by applying some of the principals outlined in the book.

The author (Jeremy Webb) shares all of his experience as a professional photographer in a way that it can be easily understood by everyone (from novice to pro).

I would recommend this to anyone as a most for the collection as it will be useful as a reference point when approaching any new subject material.

10 out of 10 Jeremy for this book, now it's time for me to read Creative Vision.
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on 16 May 2011
If you are looking to take your photography up a level this is the book for you.

This book teaches you how to design an image rather than just take a photograph. After reading this book I now find myself looking around in the viewfinder, looking for shapes, textures, lines all of these things will help to give depth to an image.

Jeremy Webb's style of writing is easy to follow and I found it hard to put the book down once I started reading it. A must have book photographers of all levels.
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