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How innovative products sell themselves
on 15 March 2010
Apple CEO Steve Jobs approaches innovation with attitude, saying, "I want to put a ding in the universe." Many would say Apple's products have done exactly that, from the Mac to the iPad. Customers don't just love Apple's innovative gear - they become devoted members of its tribe. Apple's products market themselves. Indeed, as Alex Bogusky and John Winsor put it, Apple "bakes" the marketing right into its products. In this charming, short book, they explain why innovation is the best marketing tool, why collaboration is the best approach to product design and why the Internet puts the customer firmly in charge (you'll be all a-Twitter). getAbstract believes anyone involved in product development, branding and marketing could benefit from these concepts. The book is fun to read, from its whimsical illustrations to its succinct ideas: "Don't just design what you see...design what you don't see."