I’m only half way through this book but it’s a must for any business owner. I thought we offered a great service here at SMS but this book illustrates right from the first page that there’s always room for improvement.
Some superb ideas and creative thinking from real businesses that go the extra mile to give “celebrity service”. (including Aspects Holidays which we book our Cornish holidays through, so we’ve experienced their celebrity service first hand, and it’s real!)
It’s an easy read with some real laugh out loud moments (especially in the examples showing what not to do!).
There’s a plethora of examples of how you can improve the service you offer your customers. Some simple, some not so. But in an increasingly competitive world where simply competing on price is no longer a sure fire route to success, Geoff’s book is an essential read.
Even if you action just one or two ideas in here you’ll increase your chances of success and encouraging customers to come back again and again almost immediately.
Wish I’d bought it years ago! What ever you do though you must take action to implement the ideas.
I read the first book,and though it was great .This book is exceptional . The stories that Geoff has included show how to give " celebrity service" Good enough is not sufficient anymore . Geoff explains how to give you and your business an unfair advantage ,so you can deliver that extra special service If you only read one book this year ;this is the book to read
Read it cover to cover and it's a brilliant read . Have the first edition too, and love all the additional new material. Well worth reading if you run any sized business and are bothered about your customers.